Today, Sun Microsystems, Inc. changed its stock ticker from SUNW to JAVA. According to Sun CEO Jonathan Schwartz,

"Brands, like employees, aren't expenses, they're investments. Measuring their value is more art than science. But there's no doubt in my mind more people know Java than Sun Microsystems. There's similarly no doubt they know Java more than nearly any other brand on the internet.

I know that sounds audacious, but wherever I travel in the world, I'm reminded of just how broad the opportunity has become, and how pervasively the technology and brand have been deployed. Java truly is everywhere."

See JDJ Article for more details.

FYI: According to E*Trade, JAVA closed at 5.13 today.